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Bono Lashes Out At “Religious Cult” Apple

HOLLYWOOD, CA - MARCH 02: Singer Bono of U2 performs onstage during the Oscars at the Dolby Theatre on March 2, 2014 in Hollywood, California.
Things got rather heated at the recent Cannes Lions International Festival, where U2’s Bono openly criticized Apple for their lack of promotion of his HIV/AIDS nonprofit (Red), at one point referring to them as a “religious cult.”

Per, the comment/rant took place during a seminar, which also included Apple’s Senior Vice President of Design Jonathan Ive.  Bono first criticized Apple for not publicizing their philanthropic efforts for (Red) saying they are, “…so f*cking annoyingly quiet about the fact they’ve raised $75 million. Nobody knows!”

Bono then continued saying that even when Apple designates items for (Red) efforts, the nonprofit’s logo is often covered up and demonstrated this by showing off a (Red) iPad cover.

"Where's the (Red) branding?"  Bono said directly to Ive. "Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult."

While Bono is a powerful man, the fact that he went after one of the world’s biggest corporations shows a level of guts few people likely have. It also further demonstrates how much he believes in (Red) and the goal of living in an HIV/AIDS free world.

Call me crazy, but I think after this incident, Bono will have a number of brands come forward that are willing to broadly market (Red).