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KISS Takes On Fashion

Meet The New Faces Of John Varvatos

KISS is dressed to kill again -- thanks this time to John Varvatos.

The group will be the painted face(s) of the designers Spring/Summer 2014 collection and began its tenure over the weekend with a Danny Clinch photo session near the Manhattan Bridge in Brooklyn and an invitation-only concert over the weekend at 315 Bowery, the former CBGB site, during which the quartet, sporting Varvatos outfits, played "Rock and Roll All Nite" and "Come on and Love Me."

A three-minute, Clinch-directed video from the show is posted at www.johnvarvatos.com, and the site also features photos and behind-the-scenes images.

During the video, frontman Paul Stanley notes that, "Whenever somebody suits up, whether it's for a Super Bowl, a World Series, a battle, you're getting ready to go to war of sorts. You want to win. This is my battle gear. This is my warpaint. I go up there to have a great time, but I'm dead serious, with all guns loaded and a six-string guitar that can kill."

More events tied to the Varvatos line will be announced soon. KISS will, of course, be inducted into the Rock and Roll Hall of Fame on April 6 in Brooklyn, while Stanley is publishing his autobiography, "Face The Music: A Life Exposed," on April 22.